Tip #1-9 - Handwriting as a Marketing Tool

            Little marks the computer age like the loss of letter and note writing skills. Email forms an instantaneous communications system that depersonalizes messages, dramatically increases expectations of speedy returns, and eliminates privacy much the same as the telephone did. Electronics have reduced communications to skill-less ramblings.

Well crafted messages are scarce…but there is still some room left to impress people with yours. In fact, a simple handwritten notes says you care…just because you take the time to write it in your own hand.

            Stand-alone note requires much thought to craft and complete. However, an article you discover can say a lot for you, and can say a lot more if you add your own personal touch.

A full bodied, stiff paper about 4” x 6” (or a sticky note) attaches nicely to things you might send to people, such as articles and other client information. A note card can identify you by name and logo. Impact also comes from what you write on your notes. A broad pen stroke makes your message stand out. Convey that you are thinking of that person. Place a note on an article, such as

Jayne— Saw this, thought of you. —John

            

            Handwritten notes attached to things you send to people creates big impact with little effort.

The return on investment is quite high, especially when you systematize the effort. Make a list of the people you want to do this for. Keep the list handy, and make a checkmark next to the name each time you send something. This way you will see who you are neglecting and shouldn’t, as well as identifying those with whom you may be overdoing this informal thinking of you effort.

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