A Pattern For Decisionmaking Can Help Your Practice
Tip #2-05, May 2002

Consistency counts, especially when demonstrating integrity. As Emerson said, "Foolish inconsistency is the hobgoblin of little minds."

How do you make decisions? Do you have a logical pattern for decisionmaking? Does it lend itself to communicating your decisions or recommendations effectively so clients and others understand? Will it meet the tests for compliance and market conduct that you will inevitably need to demonstrate in the future?…

If these questions are important to you – and they should be – then here's a pattern of decisionmaking that can help. The format works well in most instances because it is logical, it follows a pattern that easily supports making various types of decisions, and it is easy to communicate.

The four words to remember – in sequence – are Objective, Situation, Problem, Solution.

To employ this decisionmaking style in your practice, first state the objective …the desired outcome or aim your client is trying to reach. (There may be more than one objective in any particular case.)

Next, state the PERTINENT FACTS of the situation as clearly and succinctly as possible. Stick with facts. Avoid hearsay and unnecessary opinions unless they are material to the case.

Now, state the problem that needs to be solved. A problem, by my definition, is an issue, which if resolved, will help get you to the stated objective.

Don't be surprised if you need to redefine the problem or the objective. It is seldom that people start out working on the real problem they need to solve.

If you are doing it right, then 80 percent or more of your effort to do this problem–solving has already been consumed, and the last 20 percent or less can be devoted to laying out the steps of the best solution. Ironically, by working diligently on developing a clear objective, compiling the PERTINENT facts of the situation, and carefully defining the problem that needs to be solved, then arriving at a suitable solution is pretty easy in most cases…and you will have solved the real problem.

The advantages to employing a decisionmaking process such as this in your practice is that it lends itself to a logic others can understand; you can communicate it effectively; it is easy to take and keep good notes in this format; and your creativity will be more productive because this type of decisionmaking process is very efficient, so your time is freed up to think even more productively than before. Also, when you visit with a client later, you have great notes to remind you both what happened before.

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Happenings...


NAIFA held another great Financial Advisors Forum, which I believe is worth considering next year. It was my first presentation since my operation and I am delighted to report that I feel great. My mind is back, my energy is returning and I have plans to move the USA again. Life is good.

NAPFA
– National Association of Personal Financial Advisors (the fee-only people) is holding its national conference this year in Nashville starting May 15th with a pre-conference Practice Management Workshop. I will present on Branding, an important marketing topic for the foreseeable future.



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This newsletter is designed and distributed by Kirk Lowe of Freedomarketing (faWebProfiler.ca). Content by John H. Melchinger
The Marketing Coach™

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