John Melchinger The Marketing Coach

Marketing Tips

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2004
4-11	The Nature of Trust
4-10	Personalize or Tailor your direct mail?
4-09	Oh No! - Technology You Can Use - eMoney & competition
4-08	Skills Survey Results
4-07	Questions - the miracle of getting to someone
4-05/06	None. On medical sabbatical.
4-04	Fraud and Your Wallet - an attorney's advice
4-03	Gifts - that are meaningful
4-02	Introductions - How to ask for--and get--personal introductions
4-01	Tripods - three legged idea generators can make a difference

2003
3-11,12	Your Benefit Statement (more than an elevator talk)
3-10	Do Not Call (learn how not to call)
3-09	Show Competence (the power of writing)
3-08	Privately Held Companies (They're not so private as you think)
3-07	Roleplays (Practice, practice, practice)
3-06	Mini-Speakers Bureau (increase your odds of attracting participants)
3-05	Success Characteristics (top consultative money makers)
3-04	Reverse Pareto's Law (plan marketing clients)
3-03	ELP-Enhanced Lifestyle Planning
3-02	Branding Is Real (really)
3-01	Phraseology (try something new)

2002
2-12	META Tags (don't neglect them)
2-11	Benefit Statements (every service business needs a great one)
2-10	Right Path (every journey begins with the first step)
2-09	Surveys (anyone can do them)
2-08	Talking (too much will hurt you)
2-07	Branding (the strategic difference...your edge)
2-06	The Nature of Trust (showing your true colors will fast track developing trust)
2-05	Pattern for Decisionmaking (This can help your practice)
2-04	Using Email to Communicate (it's easy...once you know how)
2-03	You Can Hear a Whole Lot (just by listening)
2-02	Discover...then agree on the facts (a professional way to make clients and cement sales)
2-01	Why Relationship Marketing (Servicing and continuing to sell to your existing clients is just as important to your long-term success as acquiring new clients)

2001
1-12	Segmenting Do it yourself
1-11	Life Insurance as a Sinking Fund easy concepts work best
1-10	Know Your Best Clients Well Surveys, very simple and extremely important
1-09	Handwritten Notes can really make a difference in down times
1-09a	Special Circumstances your only sin is not to call
1-08	Smith Your Words...continuously (words get attention, or lose it)
1-07	Burden of Proof (say clearly how good you are)
1-06	Marketing Is a Contact Sport (loyalty is not bought, it's won)
1-05	A Good Question, Well Placed... (how's your branding?)
1-04	I Am Curious Yellow (Pages) (nowadays, advertising in a common vehicle pays)
1-03	Calling Clients to Reassure Them Pays Big Dividends
1-02	Online Surveys Made Easy (and make you look good too!)
1-01	Beware of Headlines (headlines scare with false predictions)