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inquiry@melchinger.com • T: 813-931-1045
10504 Lacera Drive, Tampa, FL 33618-4009

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Freedom and independence differentiate an advisor in today's wary marketplaces. This says to the prospect, Here's an impartial someone with probably a little more integrity who I can trust, at least to do due diligence for me; an advocate.

Our ad hoc teams not only respect your independence, we live your business model ourselves. We love our freedom as much as you love yours.

Your own dedication to freedom and independence, professionalism and relationships with clients. . . Is it part of your differentiation?

"It's all packaging." How many times have you heard that marketing wisdom? Most business comes to you because you look the part and say right things. Eventually, you will rise or fall on your work, but at first glance, your image attracts business.

How effective is your packaging? What is your brand? You have a brand whether you know it or not. Do you nurture it? Does your benefit statement compel? Does your image differentiate you?

Not just techniques but the whole packaging governs successful marketing in a professional advisory practice. Does your marketing meet the right criteria? Take our simple quiz and decide for yourself.

If you cannot be heard above the din of the crowd, the crowd will pass you by.

Does your marketing emphasize your unique abilities, expertise,
personal temperament? Do your techniques and packaging project the real you and nurture your brand?

Follow the crowd and end up with the crowd. To excel, match your assets uniquely to where you belong in the marketplace. Break from the pack. Work smarter and harder, but smarter for sure. Form follows function.

Check out some breakthrough techniques and see for yourself.

Our store offers a growing library of marketing services and techniques,

a business succession cartoon campaign,

a package of dynamic talk tools, and

a 10% discount on Sharper personalized
communication tools for Financial Professionals.


We accept MC/Visa/Amex/Discover/PayPal for all payments.

"Coaching" simply means facilitating the learning process for an individual who is performing a job. It is a short-term intervention to create immediate improvement. Where the job is mastering a skill, a technique or a method of thinking, coaching lets the learner know when s/he has hit the target and provides instruction on what can be done better.

Coaching becomes like "rent to own" when the relationship between the advisor and the coach remains profitably productive over a longer time than an intervention.

Amateurs practice until they get it right.
Professionals practice until they can't get it wrong.

The game isn't just selling. It's marketing.

Consulting is for creating a detailed marketing plan.

• Are your actual results what you dreamed and believe they should be?
• You offer services and advice, but. . . do people really know what you can do for them?
• You hung out your shingle with the hope consumers would seek your expertise. Do they?
• You have expertise that other professionals should tap. Do they?

In 30 to 48 months you should be able to about double your profits (or the equivalent) with tailored marketing strategies that work. Be known by your markets as first, best and different in an appealing way.

If I tell you I'm good you may see me as confident.

If I tell you a second time I am good, you should be skeptical and start your due diligence.

We are what we do. My clients are my track record. The only reasonable proof is the word of people who have experienced increased success and graciously acknowledge the role I played helping them recognize, accept and travel their better way. Here are some.

Most professionals fall short promoting themselves. Others overdo it.
They don't have the skill or experience to craft market-focused messages and create collateral that says what they mean, tells who they are and shows them compelling to their chosen markets.

Our teams of specialists form ad hoc resource pools when you need us.
No muss, fuss or fixed overhead. You will always know with us where you are and where we are going.

Meet the writers and other professionals who can help make you look as smart, as interesting, as accomplished, as compelling as you really are.

There's no free lunch. This isn't lunch, but you will find these freebies
quite nourishing to your practice.

• Marketing Tips, Talk Tools and Links You Can Use —succinct, free ideas.
• Samples—demonstrations of key private practice marketing techniques.
• Downloads—useful files you can take and apply.
• Marketing Newsletter—I stopped publishing this but all back issues are here. A good resource for the do-it-yourselfer.
• Good Humor (no, not ice cream)—you'll howl, you'll roar. There's good humor in you. Let it out!