How many techniques do I consistently employ in my total marketing mix? ___ 
Do not count the techniques you use once in while but not consistently, e.g., a quarterly newsletter produced only once or twice a year because they are more damaging than helpful.

What percentage of my gross revenue is assigned to marketing? ___%

Can I/we sustain this marketing mix indefinitely? Yes___ No___
Is there budget allocated, staff or outsourcing assigned, a procedure in place for accountability?

Do I/we nurture a specific brand in our marketplace? Yes___ No___
Do you confuse reputation with brand?

Do I/we rely on one specific marketing technique clearly more than the others to make our image credible and compelling? Yes___ No___