John Melchinger The Marketing Coach

Melchinger On Marketing
Online Newsletter

I once published a free online marketing newsletter called Melchinger On Marketing. In 2001 I switched to publishing monthly Marketing Tips (see Marketing Tips).

Peruse and enjoy the back issues of this comprehensive freebie about marketing a private practice. Topics arranged by topic and title. Simply click the tile you care to read.

Marketing Techniques

Fees As a Marketing Tool
Multi-media Business Cards
Your Resume
Ask for Introductions - Not Referrals
Tripods
Where Your Heart's At
A Mission for Success
The Three BEs of Marketing
Situational Expertise
Client Surveys
Bulletins
Due Care as a Marketing Tool
How Do You Do What You Do? - Cloud Talk

Market Savvy

Try Wave Mailing
Making E-Commerce Work for You
Long Term Care Now!
Still Talkin' 'Bout My Generation
Why Target the Matures?
Getting Your Message Across to Boomers
Gen-X Files
"Wired Matures" -- Valued-Added Communications
Centers of Influence in the Mature Market
Is Demography Destiny?
Checking Out the Small-Business Markets

Relationship Marketing

My Accountant
Crossword Challenges
Fees and Fee Schedules
Asking for Introductions - Rationale
Build Trust
A Contact Sport
A Riddle
The Answer Is in the Questions
Relationship Building Rater
Client Surveys
Talking
Marketing: Problem and Opportunity
Good Reasons to Call People -- Collect them!